ournewoverlords

1.5M ratings
277k ratings

See, that’s what the app is perfect for.

Sounds perfect Wahhhh, I don’t wanna
trufflesmushroom
secondbeatsongs

honestly really sexy of tumblr to keep follower numbers private. how many people are following me? you'll never know unless I tell you. maybe it's a million, or a thousand, or five, or maybe it's just you. maybe you're the only one here, all by yourself, unable to see if there's anyone standing next to you.

and you'd never know, because status here is based on opinion and not numbers; how popular you think someone is is a vibes-only calculation, and besides the chronological algorithms-optional feed, it's genuinely the best thing tumblr's ever done.

secondbeatsongs

every other social media site: here's how many followers this person has

tumblr:

the "wouldn't you like to know, weather boy?" memeALT
cyle
naniyou

I watched the live with the CEO, here is the tl;dr

The good news:

  • Chronological dash is here to stay! Whether you have to toggle it weekly or new users default to “For you” was not elaborated on but at least that’s confirmed.
  • Custom themes are here to stay! Once again, may be buried for all I know but, for sure will remain an option.
  • Search updates are in the works!!!!

The neutral news:

  • Tumblr is seriously in the red financially and needs more support, Ad-free for example is not widely used
  • They would not comment on the suggestion to bring back NSFW behind a paywall (which we all know would get them a boatload of money)
  • They’re possibly going to add a donation system like Ao3 and Wikipedia.
  • They would “rather not” sell data to make up the costs
  • Most of staff are pre-2010 tumblr users including the CEO who joined in 2007, so they do actually use the site and have for a long time

The bad news:

  • Condensed reblogs/removing reblog chains is going forward. The reason cited was to meet “certain expectations” of users coming from other social media, which isn’t good.
  • Disability features (specifically turning off flashing ads for epileptics) was met with a request to purchase Ad-free

Overall it was more chill than I expected, @photomatt and @zingring seem to be far more in tune with the userbase than u/spez.

zingring

Under the bad news column:

I did ask our ads team to investigate any kind of vibrancy or flashing on ads - we do not want to accidentally trigger seizures or cause distress with flashing etc. Buying ad-free (or gifting ad-free to someone else) is always an option, but that is not the solution (and of course, some folks simply can't afford it). Sorry that it sounded dismissive in the session! That was not my intent.

staff
staff

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

  1. Expand the ways new users can discover and sign up for Tumblr.
  2. Provide high-quality content with every app launch.
  3. Facilitate easier user participation in conversations.
  4. Retain and grow our creator base.
  5. Create patterns that encourage users to keep returning to Tumblr.
  6. Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Keep reading

orange-orchard-system
orange-orchard-system

A small PSA to all those new to dealing with the porn bots that Tumblr now has a fresh wave of – I understand that when you go to report them, you want to report them as "[containing] sexually explicit material", but don't do that. Report them as spam instead.

These are spam bots flooding tags and the website in general with spam links. They often do not have anything sexually explicit on their blog (although they often have implicit material). Plus, these two reports get very different results. Reporting explicit material gets the bot slapped behind an 18+ wall, so minors can't check if they're a bot or not. Reporting spam gets the bot taken down.

Remember, folks: when dealing with a bot, report spam, not smut!